Whew! The heat has gone up in the kitchen, as President is acting funny these days but won’t say it. President Museveni has suffered a well-deserved media thrashing this week after he unnecessarily tried to help Alintuma Nsambu to win in Bukoto South byelections but his PR people have been a disaster so far apart from obviously Andrew Mwenda.
Mwenda’s so called ‘reconciliatory’ articles in his Independent magazine should have been better authored by someone like Pamela Anakunda or Tamare Mirundi or any of those guys at the media center. What he’s basically doing is some form of PR for president Museveni, and he is making a lot of money out of it through sales. For instance, his introduction in the article entitled: ‘Meeting Mama Miria ‘ gives it all away particularly where he says:’’ What has not been said is how and why, over the last two years, President Museveni has been on a quiet journey to reconcile with former friends turned foes.’’. Mr. Mwenda is doing damage control because a lot of scandals have ruptured the Museveni administration and running such series is supposed to give a different side to the Museveni people have come to know. A visionary!
Andrew Mwenda is trying to justify and rationalize his hero’s sorry record by not smearing any of Musevenis’ arch-rivals in the process, apart from obviously Dr.Besigye whom he keeps portraying more as a mob leader. Anyway, he can stick that mirror someplace where his gerbils can see themselves but some of us are not buying into all this. He is trying to justify and rationalize Museveni’s sorry record of having the most corrupt administration since independence, something we’ll be consumed by it for a lot longer than expected.
You see PR is a very important thing for any administration anywhere in the world, and I think Andrew is tactically doing it very well. For instance, George Bush Junior spent at least $88 million in fiscal 2004 on contracts with major public relations firms. The Clinton administration spent $37 million in 2001.Here in Britain, Tony Blair used to have a lot of PR people and they went into gear when he the British masses were protesting against the bombing of a madman in Iraq.
However, Mwenda’s articles raise a lot of the issues that Ugandans are talking about, that president Museveni knows when to use, surprise, torture, and reconcile with anyone when they least expect it. His article about how Museveni came to reconcile with UPC’s notorious Rwakasisi Chris speaks volumes of how influential Andrew Mwenda is in Museveni’s administration. I think the main issue these articles raise is just how gullible Mwenda and Museveni obviously think Ugandans are to be fooled by this naked propaganda produced, directed and marketed by a loyal journalist who is capable of influencing the president in any direction he wants. It also raises more questions about the ‘old Mwenda’ who used to write stuff that antagonized the government but he is now a bedfellow of president Museveni. The question is: how many people are going through the same cycle as Andrew Mwenda went through- pretending to oppose the government when in actual sense they are working for president Museveni?
Of course some UPC guys love Andrew Mwenda’s ‘re-conciliatory’ articles as much as anyone else in the NRM. It makes them feel like there were/ are the real opposition against president Museveni but the fact is UPC is so weak at the moment. All Museveni needs right now to finish them off is to turn the north into NRM’s favorite spot, something he is probably working on. It won’t matter who will be the leader at Uganda House as long as a wedge is created between them and their main base(the north).
Anyway, as they say: ‘when you have lemons, you make lemonade’. May be with the gullible in the Uganda media center, it’s time for president Museveni to make ‘gulliblenade’ out of them. Ms.Lydia Nabusayi is a member of the Ugandans At Heart(UAH) forum but it is only Pamera Atukunda and Ms.Phionah Kesasi that grease the engine when its needs greasing. Shame!!!!!!!!!!